How to Use Google Trends to Find Products to Sell

I remember when I want to start my own business. I really don’t know what I want to sell. My friends gave me some good idea but it won’t catch my interest. Then my business mentor has teach me about Google Trend. Did you know that Google Trends is a powerful tool for identifying market trends and finding products to sell? You can make you can make data-driven decisions to choose products that are in demand by analyzing search interest and trends over time. I use this tool at the early state of OrkedLab development. Here, I would like to share the step-by-step guide on how to use Google Trends effectively:

1. Visit Google Trends

Browse Google Trends and sign in. Signing in is needed to allows you to save your searches and access more features.

2. Google Trends: Start with Broad Search Terms

1. Enter Initial Keywords: Begin by entering broad keywords related to the product categories you’re interested in. For example, if I am interested in health products, I start with keywords like “vitamins” or “fitness equipment.” At the beginning, I had an idea selling health product under OrkedLab and i use keyword dumbbell but I not proceed further for OrkedLab.
2. Explore the Results: Google Trends will show you a graph of interest over time, geographic distribution, and related queries.

3. Google Trends: Analyze Search Interest Over Time

1. Examine Trends: Look at the graph showing in the Google Trends search interest over time. A rising trend in the Google Trends indicates growing interest, while a flat or declining trend suggests decreasing interest.
2. Compare Time Frames: Use the date range filter to compare trends over different periods. This helps you understand whether the interest is seasonal or consistent.

4. Google Trends: Compare Multiple Keywords

1. Add Comparison: Use the “Compare” feature to add more keywords in Google Trends. This allows you to see how different products or categories stack up against each other.
2. Analyze Comparisons: Determine which products have higher or more consistent search interest in Google Trends. This can guide you towards more promising products.

5. Explore Geographic Data in Google Trends

1. View Regional Interest: Google Trends provides a heat map showing where the search interest is highest. This information is valuable if you’re targeting specific regions.
2. Localize Products: Tailor your product offerings to regions with high interest. For instance, if a certain product is popular in a particular state or city, consider focusing your marketing efforts there.

6. Investigate Related Queries in Google Trends

1. Check Related Queries: Scroll down to see “Related Queries” and “Related Topics” in Google Trends. These show the search terms and topics that people interested in your keywords are also searching for.
2. Find New Opportunities: Use this information in Google Trends to discover related products or niche markets that may have potential.

7. Look for Seasonal Trends in Google Trends

1. Identify Seasonal Peaks: Analyze any seasonal patterns in the Google Trends search data. For example, certain products in Google Trends may experience spikes in interest during holidays or specific seasons.
2. Plan Inventory: Use this information to plan your inventory and marketing strategies accordingly. Stock up on seasonal items in advance to capitalize on peak interest periods.

8. Set Alerts and Monitor Trends in Google Trends

1. Set Up Alerts: Use Google Alerts in conjunction with Google Trends to get notifications about new trends and emerging products.
2. Regular Monitoring: Regularly check Google Trends to stay updated on changes in search interest and adjust your product offerings as needed.

Example Scenario

Let’s say you want to find trending fitness products to sell.

1. Search for Keywords: Start with terms like “fitness equipment” and “home gym” at Google Trends.
2. Compare Trends: Compare the search interest in Google Trends for “dumbbells,” “resistance bands,” and “yoga mats.”
3. Analyze Geographic Data: Determine which products are popular in different regions in Google Trends.
4. Explore Related Queries: Discover related products in Google Trends like “kettle bells” or “foam rollers” that are also gaining traction.
5. Plan for Seasons: Note any seasonal spikes in interest for these products in Google Trends.

By following these steps, you can leverage Google Trends to identify high-demand products, optimize your inventory, and make informed decisions for your business.

Using Google Trends effectively helps you stay ahead of market demands and make strategic choices about the products you offer. Ya and its really works in OrkedLab journey of entrepreneurship.